Let's face it. Now, more than ever, people have a choice when choosing their products and services. We have to compete with all other businesses that are trying to provide similar services and exactly the same people we are trying to convert to customers. How can you tell people and buy your product to someone else?
The answer is simple: you have to become one of your customers; you have to stand up in the thinking of future customers by improving their natural tendencies, ideas and instincts. When you understand what your ideal customers are doing, you can start giving them value by creating marketing and products to help them solve their problems (ie save time, quickly provide a professional product, save money)
How to Think Like Your Customer
Marketing gurus recommend coming with a buyer or an ideal customer. It really requires brainstorming about who you are trying to sell. Traditionally, people automatically think about demographic data (age, gender, location, income, etc.). However, your ideal customer has a lot more to tell you if you are willing to do some research.
Really Thought about:
What They Evaluate / Care About
Where do they go?
Where they get their information
What they do every day
What is a problem you can solve
Why not use your product
Case in Point: Well-known chicken sandwich restaurant
Anyone who knows me knows that my family loves this chicken sandwich restaurant food, atmosphere, culture! Why do you think they aim to show their "healthy" values? This is because they have researched and know that their customers care about the expression of politeness, family involvement, surrounding Christian background music, etc. In most fast food restaurants, customer service is key, but this restaurant has a good customer service step by step further. All of their employees respond to "My Pleasure" when they thank them. It's something so simple, but customers will notice it and appreciate politeness and they will come away appreciate it!
Where to get information about your client's values
OK. So I sold you why it is important to think as your customer and find out what is attracting them. But where do you get this information if you are a small business without a marketing department budget?
GOOGLE IS YOUR FRIENDS: Enter your keyword and groups / forums / meetings (such as "Moms Groups Moms", "Moms Meet in Fayetteville NC") to find out where your ideal customer is
Google Analytics: If you have not set up a Google Analytics account for your site, do it! Google collects a lot of demographic information about viewers on your site, it can tell you where people are looking for your business, age if they use Phones to test you how long they spend on your site and much more
Go to a bookstore: Go to a bookstore or library Look at books and magazines targeting your intended target customers What topics do they cover? How often do they publish new information?
Imitation is the biggest form of flattery: let bigger companies do the job for s! See how target customers, copying the style or strategy. Trust me. money spent on it to find out teams of professionals to whom they traded and how they connect. Save time and money and follow their examples.
Now you really understand the needs of your customers as you give them what they want
It can be just as easy to talk to with customers. Start using buzz words in business content and ads that your client will respond emotionally.
You can reassess your services. Is there room for further accommodation for your customers' needs? Consider how you deliver your services and goods. Can you figure out something that will make your customer's life easier?
There are plenty of things you can transfer to your customers to understand and appreciate them. Just remember that if you step out of the way to help others, they will notice it and are more likely to use your services with a competitor.
To find out why your future clients' research could help you get more clients and ease your life
This is about creating a relationship with your clients. If you can show people that you appreciate them and understand their needs, they will come back again and again. Tell your friends about you and encourage them to use your product. Finally, it will save you time in the long run. Instead of trying to calm the masses that you never need to be interested in, focus on the people you know will want your product and help them solve their problems.